Why Participation in Social Media is Important to Your Google Rankings and Traffic

♦ There’s been a lot of fuss about social media marketing lately and for good reason. When leveraged properly, participation in social media helps you build your brand, generate more website traffic, and increase your Google rankings. And considering the fact that Facebook has more than 500 million users, YouTube has 490 million users, and Twitter has over 175 million users, it’s no wonder why an increasing number of businesses are developing an active presence across various social media platforms.

How Social Media Participation Affects Your Google Rankings

♦ By developing a presence on various social media websites and building links from those sites that lead back to your main website, you can elevate your Google rankings. Social marketing has a direct impact on your site’s SEO because when your content is shared in social media, Google counts it as a ranking signal. In addition, if your social media updates contain target keywords, they may appear in the search results when people search for those queries.

♦ Google has also introduced many social search features in recent years. For instance, Google now delivers its users customized search results based on who is in their social network. Furthermore, social media participation increases your visibility in Google’s Real Time Search, which displays Twitter updates, Facebook fan page updates, freshly updated web pages, and more.

♦ Content that’s popular in social media gets more exposure, more traffic, and more inbound links. Google weighs the social authority of users to determine the value of their links, so the larger your following is in social media, the more weight your links will carry. Moreover, by building your business’s brand through the use of social media, you can attract more inbound links from webmasters, bloggers, forum moderators, and other influential internet users, which will in turn give your Google rankings a boost.

Drive More Traffic to Your Site through Social Media Participation.

♦ Not only does social media participation improve your Google rankings, it also helps you drive more targeted traffic to your site. Social media participation enables you to market your products and services and get your content in front of an interested audience. By including links to your content in social media and using clear calls-to-action, you can drive more traffic to your main website.

How to Make the Most of Social Media Marketing

♦ Social media marketing requires a significant investment of time more so than money. That’s why it’s important to be cautious about where you focus your efforts. Not all social media sites are necessarily right for your business, so do research to determine where your target audience hangs out and go where your customers are. To maximize the benefits of your social media marketing campaign, make an effort to create genuine connections with your audience and consistently provide them with content that addresses their wants and needs.

♦ If you would you like to increase traffic to your website and boost its Google rankings with social media marketing but need help devising a strategy, please contact us to set up a free social marketing consultation.