What is Google & Local SEO and do I need it?
Google & Local SEO has grown significantly over the last few years, particularly given the rise of smartphone usage and better connectivity while out and about. Although it has a lot of similarities with organic SEO, it’s ultimately very different.
Local SEO is focused on providing results that are relevant to a searcher based on their current location. If I search for ‘car body shop bimmingham’ on my desktop right now, Google would provide me with results that are nearest to me.